COPYWRITING & STRATEGY

Supima Cotton

Category: B2B, Raw Materials, Textiles, Sustainability

Scope: Copywriting (Social), Digital Strategy, Competitive Analysis, NYFW Livestream Production, Influencers, Content Production, Media Partnerships, Reporting

Years: 2017-2023

Agency: Scout Digital

Objective: Tasked with transforming Supima’s annual student fashion competition into a digital-first experience, we developed and produced a cross-channel hybrid fashion show hosted in-person and on Instagram.

Copy Samples: Meet The Finalists (Social), Supima Design Competition Winner (Social), Runway Recap (Social)

Results: 16.2M reach and 1B+ impressions across social media content, influencers, and press in 2022