COPYWRITING

Loveweld

Category: Jewelry

Scope: Brand Voice, Copywriting (Web, Email, Social, SMS, OOH)

Years: 2024

Objective: As the largest permanent jewelry retailer in the country, Loveweld executed a major rebrand, which included a new website and visual identity. I worked with the Loveweld team to create brand ToV guidelines, refresh website copy across multiple pages, and implement copy direction for product packaging.

Copy Samples: Campaign Email Headline, Website Rebrand (Permanent Jewelry), Social Tagline (“We’re in love”)

Results: Copy was implemented across the majority of the new website, email, and social to accompany their new branding. Brand confirmed a noticeable increase in email CTR, social engagement, and ad performance thanks to new copy direction.