COPYWRITING & STRATEGYKaty Perry Collections
Category: Fashion
Scope: Brand Voice, Copywriting (Organic & Paid Social), Content Production, Social Strategy, Influencers, Reporting
Years: 2017-2021
Agency: Scout Digital
Objective: To launch Katy Perry’s eclectic shoe line, we created and implemented a robust social strategy, including a verbal identity on social. In addition to copywriting, I led strategy, managed the account, and assisted with content production for the brand.
Copy Samples: Back To School Giveaway, Katy Perry Handbags, Spring/Summer 2019
Results: Audience grew to 500K+ across platforms and continually outperformed engagement benchmarks for fashion brands.
Organic Social Content 2021
Social Creative Direction by Scout Digital
Strategy Direction, Account Management & Copy Direction led by Anupa Otiv / Scout Digital