COPYWRITING

SAGE

Category: Non-profit

Scope: Brand Voice, Copywriting (Web, Email, Blog/Editorial, Press, Social), Social Strategy

Year: 2023

Objective: To support SAGE, the country’s largest and oldest organization advocating for LGBTQ+ elders, I built and implemented a new brand voice across digital platforms, including web, email, press, blog, and social.

Copy Samples: Press Release, Blog Post, Newsletter

Results: I established an internal content calendar system for all digital marketing materials and elevated brand ToV to produce informative and accessible content that was top-performing across digital channels.